The Licensing Rules are Changing in China
Game rules are changing in China, because of internet.

You never believe how passionate Chinese consumers can be on November 11, the online shopping festival called “Double 11 Festival”, created 8 years ago by Alibaba Group, the largest e-commence platform in China, to encourage people to shop more online by offering special discount on this specific day...More
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January 10th,  Andy Toyama, managing director of Character Brand Licensing Association (CBLA) announced that CBLA would organize Japan pavilion on China Licensing Expo to make its debut in China mainland on this October...More
Total Licensing is the supporting media of China Licensing Expo since 2015, and opens a special column for China Licensing Expo from issue autumn/Fall 2016.

On the CLE Column, you can see the latest licensing buzz in China, which can help you seize any new opportunities in China...
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