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Market research has not innovated since its conception in the 1950’s. Traditional research companies continue to use outdated methodologies and models that do not fit with today’s commercial needs. There needs to be a fundamental shift in the way research is conducted and data and insights are delivered to brands and agencies in order to not just survive, but to thrive in our digital economies.
Min will demonstrate how some companies and agencies are successfully able to keep a pulse on consumers in real time for the most accurate and robust read of consumers, competitors and the changing commercial environment.
市场调研从上世纪五十年代奠定概念以来，还没有创新过。传统的市场调研公司仍然在使用完全不适合当今商业需求的过时的方法和模型。调研进行的方式以及传递到品牌方和广告公司的数据和洞察需要从根本上转变，不仅为了在当下竞争激烈的商业环境下生存，更为了在数字经济中的茁壮成长。
刘珉将演示那些品牌方和广告代理公司是如何成功地实时与消费者保持同步以深入精准地读取消费者，竞争对手和变化商业环境。
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