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Hi guys,
 
We are excited to announce our last keynote speaker, Brad Smallwood, Head of Measurement and Insights @ Facebook to rock the stage of ad:tech China 2015 ! Together with Brian Wong, Kiip; Brian Swords, TBWA\Shanghai; Tom Eslinger, Saatchi and Saatchi; David Porter, Unilever North Asia and Steven Chang, Tencent.
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Brad Smallwood leads Facebook’s Measurement and Insights group, responsible for analyzing and optimizing the online and offline impact of Facebook’s advertising. 
Smallwood has over 20 years of experience developing and running both on and offline marketplaces. Prior to joining Facebook, he was General Manager of Yahoo’s multi-billion dollar display advertising business. While there, he worked to introduce several third-party demand channels to help strengthen the industry-leading Yahoo marketplace. Prior to Yahoo, Smallwood worked at startups Namezero, AllAdvantage, and Revcube, where he developed a series of state-of-the-art ad targeting and ad serving techniques. Before this, Smallwood was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
FEATURED SESSIONS
Social Content Will Displace Broadcast Content
Using Video To Create Demand
Master the Art of Storytelling in Content Marketing
Using Big Data & Analytics to Create Consumer Actionable Insights
THOSE COMPANIES WILL BE ATTENDING. JOIN THEM?
REGISTER
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For more information on sponsorship and exhibition opportunities,
please contact Paul Beckley at

d: +86-21 6159 0382  | m: +86 189 303 58241 | e: paulbeckley@dmgevents.com

Look forward to seeing you at ad:tech China 2015 !
 
ad:tech China team


 
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