The Marketing and Advertising industries in China are going a significant moment of change and how brands respond is critical. There is a need for brands to look deeper at who they are and how they position themselves in the minds of their customers. On top of this technology is accelerating at a rate of change that is hard for brands to keep up with.

Brian's speech focuses on the necessity for brands to adopt a 'Disruptive' approach in how they behave in China. Incremental change is no longer an option. To grow brands need to make disruptive leaps forward. 

Technology offers brands an opportunity to make these leaps and change the way consumers experience their brands.

Disruption is and has been the strategic process at the heart of the growth of TBWA for the past 20 years. It has helped birth great thinking for brands like Apple and Nissan globally. Today, more than ever, it is relevant for a rapidly changing China.