Digital is no longer about being online, or even about being mobile. Digital is now everywhere and is truly ‘always on’ and ‘always present’. This fundamentally disrupts the dynamic between online and offline as the concept of being ‘offline’ now barely exists: consumers are always online.

Despite the increases in e-commerce, the majority of sales transactions still take place in a physical location, venue or store. IRL (in-real-life) interactions between brand and consumer are still fundamental for continued brand relevance and success, and for increased sales.

With the accelerated pace of new technologies the traditional ‘offline’ / physical space is going to change more during the next five years than it has in the past fifteen years.

What technologies will brands employ in-store to maximize sales, enhance brand perception, and increase customer loyalty? What trends are going to have a disproportionate effect on agencies and their clients’ success? How can you harness big data, mobile wallets, facial recognition software and other disruptive influences to ensure innovation and continued growth in sales?