Marketers may insight from data to retain a competitive advantage. They face two primary challenges in the process.

Firstly, they need to form a single view of customer by connecting fragmented data sources. Secondly, they want to gain a holistic view of customer by adding data variety. The first challenge is similar to make “string” from “thread”, while the second is to make “rope” out of  “string”. Together with Johnson & Johnson, Dr, James Duan demonstrates, non-cookie data can help brands to improve customer experience and communication.

市场营销者们从数据洞察中仍然可以保留很大的竞争优势。在这个环节中，他们面临着两个主要的挑战。

首先，他们需要通过将分散的数据源相关联，从而形成用户的单一视图。其次，他们希望能够通过添加多维数据获得完整的用户画像。第一个挑战好比是将数据“穿”成“线”，第二个挑战好比用“线”拧成“绳”。集奥聚合与知名品牌强生一起用真实案例来讲述，运用非Cookie数据技术是如何改善消费者体验与沟通，并得以取胜的。