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I'm speaking at ad:tech China 2015 this April. Come and join us!

Dear Friends and Colleagues,

ad:tech China is happening on April 16th -17th 2015 at Marriott Parkview Hotel Shanghai. This is Asia's leading interactive advertising and digital marketing exhibition and conference for marketing and technology professionals.

I am honored to be a speaker at the event on this session:
How Should Brands Approach Programmatic OTV?
Friday, April 17th • 2:00 PM – 2:30 PM
Track 1: PROGRAMMATIC BUY

  • OTV regular buy is equivalent of buying in bulk and buying blind, programmatic OTV moves the brands towards audience targeting
  • The different models of programmatic, and which type of advertisers and campaigns are suitable for each model
  • The importance of a brand owned DMP in identifying the correct target audience
  • Using panel based OTV measurement Vs. behavior based methodology
  • Programmatic OTV case studies, comparison with regular OTV buy, using a mixture of different programmatic models to optimize reach
Gain new knowledge, where your time will be maximized with valuable insights shared through learning sessions all put together specially to assist you in enhancing your expertise in digital marketing.

Expecting a total of over 2500 attendees, ad:tech China presents 6 unique tracks across 36+ Breakout Sessions, Keynotes and Digital Forum, as well as a marketplace for attendees to source for some of the latest technologies and services available in the industry.

Join us as we welcome the industry gathering of brands, agencies, media owners and tech/solution providers to network and exchange ideas.

I look forward to catching up and seeing you this April at ad:tech China 2015!

Charlie Wang
Digital Partner
Mindshare

Use my exclusive discount code to enjoy 15% discount
off prevailing conference rates!

DISM1505
REGISTER NOW
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