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Companies that are more data-driven are five percent more productive and six percent more profitable than other companies.
---- Harvard Business Review, February 2014
Using social media, company owned and syndicated data can support improved insight and decision making in the marketing process and well designed, integrated and executed Analytics & Data Management solutions provide the opportunity for companies to improve campaign targeting and purchase predictions.
HP has implemented technology and services that support real-time predictive analytics that will predict the propensity of a lead to buy a product or service. In this session, participants will learn:
- Understand how to exploit your enterprise, syndicated and social data to predict the optimal actions to drive pipeline velocity and conversion – increasing revenue per customer using the most cost effective channel
- Real world examples of how leading enterprises are using marketing analytics to gain competitive advantage
- Reduce lead acquisition costs by targeting your customer’s propensity to respond/buy
- Increase campaign response rates by delivering the most engaging marketing tactic and channel
- Increase lead to opportunity conversion and marketing generated revenue by activating the most relevant product/offer
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