Creative can be very subjective – a design that looks good to one person may not be attractive to another person at all.

There is definitely the art side of creative work. But what about the science? In this day and age, there is data everywhere and if applied properly, it could help brands create the next big hit. In other words, use data insights to engineer creative that would resonates more.

See how brands can marry science and creativity for a stronger bond with customers. Tactics for marketers could include: segmentation, profiling and customer journey analysis. Find out how to make a great first impression with customers online. Know your customers better – individually. Learn how to enhance your creative so they will resonate more. Also, know what your customers are doing on your site, serve targeted creative and convert them.