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I'm speaking at ad:tech China 2015 this April. Come and join us!

Dear Friends and Colleagues,

ad:tech China is happening on April 16th -17th 2015 at Marriott Parkview Hotel Shanghai. This is Asia's leading interactive advertising and digital marketing exhibition and conference for marketing and technology professionals.

I am honored to be a speaker at the event on this session:
Reaching Mobile Gaming Audience - How Big Data Enables Big Engagement
Thursday, April 16th • 11:35 AM – 12:05 PM
Track 1: MOBILE
Freemium has become the dominant business model in mobile gaming and the broader entertainment app categories, now representing more than 90% of all direct app revenue generated across iOS and Android on a global basis.  However, neither advertisers nor developers have yet to realize the full potential of the freemium model, as consumer packaging of the combination of ad engagement and content purchase opportunities have yet to optimized on a single consolidated data platform.

Tapjoy will discuss how the freemium consumer experience is evolving thanks to the introduction of big data platforms that enable “moment”-based optimization of ad engagement opportunities for each micro-segment of a given apps consumer audience…and how advertisers are leveraging these capabilities to present consumers with what appears to be deeply-integrated sponsorship of their favorite mobile content.
Gain new knowledge, where your time will be maximized with valuable insights shared through learning sessions all put together specially to assist you in enhancing your expertise in digital marketing.

Expecting a total of over 2500 attendees, ad:tech China presents 6 unique tracks across 36+ Breakout Sessions, Keynotes and Digital Forum, as well as a marketplace for attendees to source for some of the latest technologies and services available in the industry.

Join us as we welcome the industry gathering of brands, agencies, media owners and tech/solution providers to network and exchange ideas.

I look forward to catching up and seeing you this April at ad:tech China 2015!
Paul Longhenry
SVP - Strategy, Corporate and Business Development
Tapjoy
Use my exclusive discount code to enjoy 15% discount
off prevailing conference rates!

DISM1502
REGISTER NOW
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