Crafting Brands for Life
in a
Connected World
David Porter, Media Director North
Asia,Unilever
“Crafting Brands For
Life” is Unilever’s global approach to marketing. It guides
Unilever marketers so they put people first, build brand love and unlock
the magic of their brands.
David will explore how this
approach has revolutionised Unilever’s digital marketing work in
general and its mobile work in particular, with award-winning
examples from China and around the world.
|